Plans & Pricing

Strategy that pays for itself. Every single event.

Professional event strategy — no subscription, no agency fees, no weeks of back-and-forth. Choose the plan that fits your event and get a polished, presentation-ready strategy.

04 ——— Plans & Pricing
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Event Brief
Free

Answer a short set of questions about your company, your audience, and what you need the event to achieve — and get a professional brief you can hand straight to your team, partners, or vendors.

What’s included
  • A guided strategy conversation built on proven agency frameworks
  • A confirmed brief: audience, objectives, success criteria, format, timing, budget range and must-haves
  • Shareable PDF in your company’s branding
  • Update it any time — your conversation picks up where you left off

Yours to keep — whether or not you ever buy anything.

Blueprint
$199

You’ve got the brief. Now get the ideas — three distinct event concepts built specifically for your event, not pulled from a template.

What’s included
  • Three custom event concepts — refine them as much as you like until one fits
  • Research into your company, your industry, and your audience
  • Date-conflict check against major holidays & industry events
  • Event strategy covering production approach and critical success factors
  • Project-plan workbook: timeline, tasks with owners, risk register, budget tracker, promotion calendar
  • Delivered as PDF, DOCX & XLSX — editable and yours
  • Reviewed by a human before it reaches you

Concept-fit guarantee — if none of the three fit, your money back.

Most Popular
Spotlight
$449

The strategy and the plan, plus the marketing to get people there. Copy-ready assets you can send as-is — no writing from scratch, no briefing an agency.

Everything in Blueprint, plus
  • Marketing plan — audience, channels, timing, and message
  • Copy-ready invitations and a full email sequence
  • Social posts and landing page copy
  • Written in your brand voice
  • Delivered as PDF and editable DOCX

Concept-fit guarantee included.

Coming Soon
Marquee
$799

Everything in Spotlight, plus the sponsorship strategy and materials to bring partners in — turning your event from a cost line into an investment.

Everything in Spotlight, plus
  • Sponsorship strategy — who to approach, what to offer, how to price it
  • Branded sponsorship pitch deck, ready to present
  • Delivered as PDF, DOCX & PPTX

Concept-fit guarantee included.

One event, one price. No subscriptions, no retainers, no hourly billing — every package is a one-time purchase for a single event. Start with Blueprint and move up any time; you’ll only pay the difference.

Due to overwhelming interest, EventPlan now has a waitlist.

Save your spot today!

Frequently Asked Questions
Each concept is a fully developed event strategy — not a bullet point summary. Every concept includes:
  • Event overview — the core idea, format, and structure
  • Audience insights — why this concept resonates with your specific audience
  • Why it works — the strategic rationale behind the concept
  • Format details — in-person, virtual, or hybrid recommendation with reasoning
  • Value delivered — what attendees leave with and how it maps to your objectives
We also check your proposed event date against major industry conferences, holidays, and known conflicts — so you’re not competing for attention before you’ve even started planning.
After you receive your event concepts, you’ll have the opportunity to share feedback — what resonates, what doesn’t, what you’d like refined or reconsidered. Our team takes that input and sharpens the strategy accordingly. Each plan includes 2 rounds of refinement, meaning you can iterate twice before your strategy is finalized. Most clients find their strategy is exactly right after one round. The second round is there when you need it.
The Blueprint and Spotlight plans average 4 hours from brief to delivery. In all cases, you’ll receive a delivery estimate after your brief is submitted. No waiting weeks to find out if the strategy is even in the right direction.
Your event strategy is delivered as a professional, formatted document — ready to share with your team, present to leadership, or hand directly to a vendor or venue. No raw AI output, no templates to fill in. A finished, polished strategy document that reflects your brand and your event.
Yes — completely. Your company information, event details, and strategic inputs are never shared or sold. Everything you share with Eve stays within your engagement. We understand that event strategy often involves sensitive business objectives, audience data, and competitive context. Confidentiality isn’t a feature — it’s a foundation.
Still have questions?
We’re happy to walk you through which plan is right for your next event.
Get in Touch